02: Drawing up a business plan for potential funders

home / Business Support / How To Guides / 02: Drawing up a business plan for potential funders

01: Attracting New Business

Business Support >> How To Guides

New Business Can Come Knocking On Your Door! How good would it be if new business came to you rather…

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02: Drawing up a business plan for potential funders

Business Support >> How To Guides

10 point Business Plan Outline 1 Executive Summary2 Business Vision3 Background and History4 Product/Service5 Market6 Management7 Sales Plan8 Development Plan9 Intellectual Property10 Financials

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03: Building a customer database

Business Support >> How To Guides

A customer relationship management (CRM) system will help you understand what and how your customers buy from you, whether you…

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02: Drawing up a business plan for potential funders

Article Index
02: Drawing up a business plan for potential funders
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10 point Business Plan Outline

1 Executive Summary
2 Business Vision
3 Background and History
4 Product/Service
5 Market
6 Management
7 Sales Plan
8 Development Plan
9 Intellectual Property
10 Financials

Executive summary
• Maximum of 2 pages long
• 1 paragraph for each business plan section

Business vision
• Hardest part to be prescriptive about, but this is your chance to sell the concept
• This the only part of the plan where speculation and dreaming about the future is acceptable

Background and history
• Date of incorporation
• Directors
• Share capital
• Funding history
• Business history
• Business location(s)

Product/Service
• What is your offering
• What is your Unique Selling Point
• Explain to an appropriate level of detail
• Use diagrams, pictures and metaphors to get your ideas across

Market
• Size
• Customers
• Competition

Management
• CEO
• Founder (and inventor if business based on new technology)
• Chairman

Sales Plan
• When and how will first sales be achieved?
• Licences or direct sales?
• Direct sales force or agency working for commission?
• Partnerships

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